Addiction® - Make.Better.Work

Brand guardian and brand consultant

We were awarded the A+E Networks global rebrand and repositioning in 2010 against some of the largest branding agencies in the world. Since then we have worked very closely together with them as we roll out the brand globally – a huge task.

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Brand integration agency

We have been working with ABC since we opened the New York agency in 2009. We advise them in a number of areas delivering strategy, creative and all assets required on some of their leading brand integration projects with globally renowned brands such as Mountain Dew and Toyota. 

Branded content and engagement agency 

For the past year we have been advising adidas on how to get consumers interacting with the brand, in the capacity of branded content and engagement agency. Showcasing adidas’s passion for breakthrough talent and music has been at the heart of the activity.

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Roster agency for TV sponsorship and branded content

After a fiercely fought three-way contest for this account, we have been working with B&Q since 2008 as their roster agency for TV sponsorship and branded content on literally every platform imaginable.

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Sponsorship agency

We've been working with Disaronno since 2010 on their sponsorship marketing, helping develop interesting idents to complement the 'Quality Comedy' strand on Comedy Central.

Global branding agency

We were tasked with branding and guardianship of the global launch of ESPN coverage of English & Scottish Premier League matches, to ensure ESPN be seen as the football channel for real fans. ESPN is one of the most successful sports networks in the US & UK. 

Lead agency

We're proud to announce that after a three-way pitch, we have been chosen as the sole creative agency for the relaunch of Friends Reunited in 2012.

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Lead agency and business consultant

Having been awarded the Goodwood business in 2011, we will be globally launching, marketing and managing an exciting new entertainment service offering from this most prestigious of brands in 2012. Check back soon.

Lead agency

We are very proud to have been working with Greenall's Gin as lead agency across all channels since late 2011. Having kicked off with a national outdoor and TV sponsorship campaign in 2011, there'll be more exciting work to follow.

Lead UK agency

We have been working across John Frieda’s extensive portfolio as their lead UK creative agency since 2009, delivering across multiple channels including TV, sponsorship and radio.

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Lead creative agency

We are ecstatic to have been appointed lead creative agency for masters of face masks & natural skin care Montagne Jeunesse. Addiction is delivering innovative digital solutions to help drive awareness of the natural, pamper experience brand.

Digital roster agency

We have been working with Nickelodeon since 2010 on a range of innovative and effective digital solutions, including microsites and online games to complement their entertainment and programme range.

Roster agency

We are delighted to have been awarded roster agency status for Odeon Cinemas since 2010. Watch this space for the latest work in the campaign, which will be available to view soon.

Global agency of record

We have been working with Remington since 2010 after winning a three-way pitch. As their global agency of record across all categories, 22 markets and in 13 languages we are proud to have had a phenomenal partnership and seen the brand transform in that time.

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UK lead agency

As part of our ongoing relationship with Spectrum Brands, the parent of Remington, we have been working with Russell Hobbs on a number of digital initiatives including the management of their global web sites and social media community.

UK sponsorship agency

Throughout 2011 we worked with Rimmel London to handle the campaign for the entire ‘Fashion on 4’ strand on C4, More4 and C4+1, creating campaigns for the shows 'Made in Chelsea' and Lily Allen's 'Rags to Riches'. We continue to work with Rimmel London on further projects launching in 2012.

Business consultancy, branding agency and brand guardian

We were tasked with bringing Suomi TV, the new Finnish terrestrial general entertainment television channel, to life in 2010 and act as brand guardian and promo producer for the following two years.

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Roster branding agency

In 2012, Aviva and UKTV Home created a ground breaking sponsorship agreement. Following a fiercely contested pitch, we were tasked to create new channel identities to celebrate this partnership. Delivering a subtle blend of entertainment and communication.

Branded content agency

Branded content is a key communication tool for Virgin Holidays. We have been working with them to develop this strategy since 2010 and create “Virgin-style” branded content including films, logo & titles, which articulate their accessible exclusivity.

EU branding agency

We were tasked with creating an entirely new variant on the legendary Warner Brothers Studio offering for their new European on demand services, Warner Brothers TV. Having created the brand and channel packages, we also deliver brand guardianship and promos to Warner Brothers.

Roster agency

We have been working with Yahoo! to produce a series of TV and out-of-home adverts to run throughout London during the sport this summer. The work captures the enthusiasm of sport lovers and the public alike, promoting Yahoo!’s online sports pages as the place to go for in-depth coverage and all the drama.