Find Remington a way to pull together as a company and communicate as one. As an international business with a wide range of products, they were operating and communicating independently in all their markets across the globe.
They needed to tie it all together and deliver much-needed brand consistency throughout their communications.
The spark from global research was that getting ready was all about transformation, but no brand was guiding customers on this journey.
Addiction captured the moment of transformation that Remington delivers – that precise moment in the 'getting ready' process when you say “OK, world. Here I come.”
Four global campaigns to date across male and female categories encompassing: TV, print, branded content, social media strategy, Facebook/website/apps, build and community management.
19% sales growth for female haircare products in Europe
24% uplift in sales for male grooming products in Europe
1.2m views of the Touch Control branded content films on YouTube
Achieved a global ROI of £5:1