Remington

Remington - Creating a unified global positioning

TV
Branded content
Print
Digital
Social

After winning a three-way global pitch, Addiction have been working with Remington since 2010 as global agency of record, developing and delivering creative across five continents, over 100 countries and 13 languages. Together we have a phenomenal partnership that has seen the brand transform and become a market leader in several categories.

The challenge

Find Remington a way to pull together as a company and communicate as one. As an international business with a wide range of products, they were operating and communicating independently in all their markets across the globe.

They needed to tie it all together and deliver much-needed brand consistency throughout their communications.

The strategy

The spark from global research was that getting ready was all about transformation, but no brand was guiding customers on this journey.

Addiction captured the moment of transformation that Remington delivers – that precise moment in the 'getting ready' process when you say “OK, world. Here I come.”

The media

Four global campaigns to date across male and female categories encompassing: TV, print, branded content, social media strategy, Facebook/website/apps, build and community management.