Addiction® - Make.Better.Work

Repositioning a global brand 

Since being awarded the business, Addiction and the A+E team in New York have worked tirelessly on repositioning this huge global broadcast brand. The rebrand implementation has included a new global website, team films, architectural consultancy for the global A+E Networks HQ office in NYC, and an impressive training and implementation road show. 

Going beyond content

Addiction’s 'beyond the spot' body of work for adidas includes branded content, AFP and ad break innovations, including full takeovers and trailers. We have delivered exclusive gigs, studio sessions, and private parties in winners' homes hosted by the stars.

Empowering Britain to have a go

We have been working with B&Q since 2008, delivering an astonishing 450+ films on TV, web, mobile and in-store. Designed to give knowledge and inspiration, and ultimately empower the consumer to ‘have a go’, this initiative isn’t just designed to increase market share but also has the potential to grow the entire home improvement category.

Relaunching the original social network

We are proud to announce that after a three-way pitch, we have been chosen as the lead agency for the relaunch of Friends Reunited in 2012.

Bringing world-class hair to the UK

We have been working across John Frieda’s extensive portfolio as their lead UK creative agency since 2009, delivering across multiple channels including TV, sponsorship, branded content and radio. In that time we have achieved great things for this prestigious brand (as well as other Kao brands) that has seen them go from strength to strength. 

Creating a new family brand

As business and brand consultants we created a complete brand proposal that aided the company to win their license to broadcast Suomi TV on terrestrial TV in Finland. Subsequently we created the full brand identity for launch of the channel sister news channel as well. We are also brand guardian and promo agency. 

Creating engaging brand content

After winning a three-way global pitch, Addiction have been working with Remington since 2010 as global agency of record, developing and delivering creative across 5 continents, over 100 countries and 13 languages. 

We have been working with Remington on their branded content strategy, delivering a series of films featuring extreme sports stars such as Danny MacAskill and Johno Verity that have attracted millions of fans online.